Course Details: How to Start a Ready-To-Wear Label in Nigeria { complete course}

How to Start a Ready-To-Wear Label in Nigeria { complete course}

The "How to Start a Ready-To-Wear Label in Nigeria" online course will take you from identifying your ideal customer to launching your brand.

This course is based on Tomi Rotimi’s 19 year experience in running a successful proudly Nigerian ready to wear brand. The modules are easy to assimilate and are based on practical working knowledge of this sub-sector. At the end of this course, you will have a roadmap to guide you through your journey to launching your ready to wear line and also a manual to you can refer to irrespective of what stage you are in your career.

MODULE 1: Identifying your Ideal Customer

This module will help you identify your ideal customer through a simple checklist. Dentifying your ideal customer is the single most important task for a fashion entrepreneur and so forms the foundation for the entire course.

Module 2: What's in a Name?

This module highlights the different considerations in picking an ideal name for your brand

Module 2: Creating A Winning Collection

At the end of this module, you will be able to create and identify a commercially viable ready to wear collection - a collection that sells and delivers value to your target market.

Module 4: Production

Module 4 will clarify very simply the options you have with producing your collection for you ready to wear brand and also help you make the right production decisions for your business.

Module 5: Route to Market

This module is all about sales. How to sell your brand to the market and how to do it successfully irrespective of all the challenges in the Nigerian market.

Module 6: Pricing - Beyond the Formula

A fresh perspective on pricing that will help you price your product right.

Module 7: Launching

Practical tips on Launching your brand, collection or label.


Wrap up the course with a few final words of encouragement from Tomi Rotimi.

Tomi Rotimi

Tomi Rotimi is a graduate of Business administration from the University of Lagos and certificate in fashion technology from the London Center of Fashion Studies. After a brief stint in banking, Tomi resigned to pursue a career in fashion in 2002 and for the past 16 years has grown the Xclamations brand into a premium ready to wear brand and a house hold name in Nigerian fashion. In 2011, Tomi won the prestigious British council/ MTN Fashion Entrepreneur of the Year award and was featured in the 2018 WIMBIZ Women Who Inspire book. A public speaker and passionate entrepreneur. Tomi is a mentor to many in the creative industry and an authority in Nigerian fashion retail. Tomi is happily married with two children.
Length self paced
Fee ₦150,000
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