This course is based on Tomi Rotimi’s 16 year experience in running a successful proudly Nigerian ready to wear brand. The modules are easy to assimilate and are based on practical working knowledge of this sub-sector. At the end of this course, you will have a roadmap to guide you through your journey to launching your ready to wear line and also a manual to you can refer to irrespective of what stage you are in your career. The course has been divided into 4 parts, this part contains one(1) module. IDENTIFYING YOUR IDEAL CUSTOMER . At the end of this part, you would be able to identify who your ideal customer is.
MODULE 1: Identifying your Ideal Customer
This module will help you identify your ideal customer through a simple checklist. Dentifying your ideal customer is the single most important task for a fashion entrepreneur and so forms the foundation for the entire course.
Tomi Rotimi is a graduate of Business administration from the University of Lagos and certificate in fashion technology from the London Center of Fashion Studies.
After a brief stint in banking, Tomi resigned to pursue a career in fashion in 2002 and for the past 16 years has grown the Xclamations brand into a premium ready to wear brand and a house hold name in Nigerian fashion.
In 2011, Tomi won the prestigious British council/ MTN Fashion Entrepreneur of the Year award and was featured in the 2018 WIMBIZ Women Who Inspire book.
A public speaker and passionate entrepreneur. Tomi is a mentor to many in the creative industry and an authority in Nigerian fashion retail.
Tomi is happily married with two children.