Welcome to the second part of "How to Start a Ready to Wear Label in Nigeria" This part contains 2 (two) modules,WHAT'S IN A NAME and CREATING A WINNING COLLECTION . The modules are easy to assimilate and are based on practical working knowledge of this sub-sector. At the end of this part, you will have a roadmap to guide you through your journey to creating a winning collection. It is also a manual you can refer to irrespective of what stage you are in your career.
Module 2: What's in a Name?
This module highlights the different considerations in picking an ideal name for your brand
Module 2: Creating A Winning Collection
At the end of this module, you will be able to create and identify a commercially viable ready to wear collection - a collection that sells and delivers value to your target market.
Tomi Rotimi is a graduate of Business administration from the University of Lagos and certificate in fashion technology from the London Center of Fashion Studies.
After a brief stint in banking, Tomi resigned to pursue a career in fashion in 2002 and for the past 16 years has grown the Xclamations brand into a premium ready to wear brand and a house hold name in Nigerian fashion.
In 2011, Tomi won the prestigious British council/ MTN Fashion Entrepreneur of the Year award and was featured in the 2018 WIMBIZ Women Who Inspire book.
A public speaker and passionate entrepreneur. Tomi is a mentor to many in the creative industry and an authority in Nigerian fashion retail.
Tomi is happily married with two children.