This module will help you identify your ideal customer through a simple checklist. Dentifying your ideal customer is the single most important task for a fashion entrepreneur and so forms the foundation for the entire course.
This course is based on Tomi Rotimi’s 19 year experience in running a successful proudly Nigerian ready to wear brand. The modules are easy to assimilate and are based on practical working knowledge of this sub-sector. At the end of this course, you will have a roadmap to guide you through your journey to launching your ready to wear line and also a manual to you can refer to irrespective of what stage you are in your career.
This module highlights the different considerations in picking an ideal name for your brand
Module 4 will clarify very simply the options you have with producing your collection for you ready to wear brand and also help you make the right production decisions for your business.
This module is all about sales. How to sell your brand to the market and how to do it successfully irrespective of all the challenges in the Nigerian market.
A fresh perspective on pricing that will help you price your product right.
Practical tips on Launching your brand, collection or label.
Wrap up the course with a few final words of encouragement from Tomi Rotimi.